Business Development Case Studies

Webinar and Roadshow methodology

Developed critical webinars to reach out to customers for a service-based pharmaceutical company. Developed and implemented webinars and roadshows to enhance outreach to critical customers and enhance ‘brand presence’ among decision-makers and influencers.

ROI model for Software Implementation

Developed Return on Investment (ROI) model for a portal implementation in a major pharmaceutical company.  This included setting criteria, identifying and quantifying benefits along with interviews with major purchase influencers.  Result was an easy-to-use interactive model that served as a critical proof-point during the sales process.

IT and Technology outsourcing

Completed a JV with a leading e-commerce, information systems and engineering company in India to outsource over $200 million of IT, Engineering and technology.  In addition to cost savings of 40-50%, the deal structure included warrants, pre-IPO equity and other incentives.